Want to spread your message? Use comedy. Marketer and comedian DAVE VANCE argues that comedy has a special power to spread messages by making them interesting, safe, and ripe for personal connection. Dave Vance is the lead ad writer behind Squatty Potty’s unicorn ad and Purple’s Goldilocks ad. He also markets for VidAngel, a fast-growing tech startup, and writes comedy for Studio C, a sketch comedy show.